By Lori Jerome, Marketing Manager, PABCO Roofing Products.
Understanding and addressing common myths about fire-resistant roofing can help contractors better protect homeowners and grow their business.
Wildfires are on the rise across much of the U.S., and roofing contractors are often a homeowner’s first line of defense. But even within the industry, myths and misconceptions about fire ratings persist. These misunderstandings can manifest in lowered customer trust and missed opportunities to upsell the right systems.
Below, we bust some of the most common myths about fire ratings and wildfire readiness. Set the record straight and turn that knowledge into a competitive advantage.
The truth: There is no such thing as a completely fireproof roof assembly. The correct term is fire-resistant – meaning the roofing system can withstand a certain level of exposure without igniting or allowing fire to spread.
Even the most fire-resistant materials can fail under extreme conditions. UL 790 Class A systems, for example, are tested to handle severe fire exposure, but given enough heat and time, any material will degrade.
Contractor takeaway: Homeowners often think they have to choose between durability and curb appeal, but asphalt shingles offer both. All PABCO Roofing Products shingles are Class A fire-rated, providing top-tier fire performance, and they come in a wide variety of colors and styles, making them a practical and attractive choice in wildfire-prone areas.
The truth: Under the UL 790 Class A fire resistance standard, roofing is tested as a complete system, not just the surface material. The test includes three components:
All of these are performed on the entire roof assembly – deck, underlayment, shingles, vents, and accessories. If any one component allows ignition, excessive flame spread, or deck penetration, the entire system fails.
Contractor takeaway: Because fire resistance depends on the whole assembly, asphalt shingle systems are a strong choice – they combine proven Class A performance with installation flexibility. That means you can pair PABCO Class A shingles with premium underlayments and ember-resistant vents to offer a complete, high-performing fire-resistant solution.
The truth: Metal can be an excellent option, but it’s not invincible. Metal at high temperatures can reach a failure point as well.
A Class A rating can apply to asphalt shingles, tile, composite products, and metal – it's not exclusive to one material type. What matters is how the entire assembly is designed and installed.
Contractor takeaway: Use this conversation to match the roofing system to the homeowner’s needs, budget, and style. While metal may have a reputation for durability, asphalt shingles often deliver the same Class A fire protection with added benefits:
Framing the discussion this way reinforces that asphalt meets fire safety requirements while also offering practical and aesthetic advantages that homeowners value.
The truth: Even the best-rated roofing system can be compromised by poor maintenance. Leaves in gutters, pine needles in valleys, and debris near vents all act as fuel sources for embers.
Suggest these maintenance tips to your customers:
Contractor takeaway: A low-maintenance, durable roofing material like asphalt shingles can help homeowners stay wildfire-ready without constant upkeep. Pair your reroof services with simple seasonal cleaning that will give customers long-term protection without the cost or demands of other premium materials.
The truth: Local wildfire building codes vary. Some areas follow the International Wildland-Urban Interface (WUI) Code, which combines fire-resistant construction standards with vegetation management requirements. Others go further – for example, many regions have banned cedar shake roofs entirely.
Stay informed about your local codes to help educate your customers and avoid costly mistakes.
Contractor takeaway: Asphalt shingles make it easier to meet both safety codes and homeowner style preferences. In states like Colorado, where cedar shake is prohibited in new construction, products like PABCO Paramount Advantage® give homeowners the look they love and the Class A protection they need, while remaining compliant with local regulations. The dimensional look and texture of Paramount Advantage make them an easy upsell for customers who want beauty, performance, and peace of mind in one package.
Turning knowledge into a sales advantage
For homeowners in wildfire-prone areas, a Class A roofing system can mean the difference between minor damage and total loss. But most don’t understand how fire ratings work. By busting these misconceptions, you can:
Every wildfire season is a reminder that the roof of a home is the first defense. Help your customers truly protect their biggest investment.